Today marks the beginning of a month when the focus turns to a topic that most people dont want to talk about or even think about: life insurance. But they do so at their ownand their familysperil. September is Life Insurance Awareness Month (LIAM). Its a national campaign designed to draw attention to the fact that many people have no or inadequate amounts of life insurance, which, if not remedied, could have serious and long-lasting consequences for their families.

Its not about scare tactics. Its not about getting you to do something you dont want to. Its about staring reality in the face. LIMRA just published a study with some shocking numbers.

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