Allow me to share some reasons why I am proud to sell life insuranceand why I think its important that you own it. Think about what we, in the life insurance industry, do each and every day: We create money where none existed before. We create dollars for future delivery, dollars for pennies a piece. We create security for a spouse or a family.

With just a piece of paper and a drop of ink we can create more money for more people than any other person in any other industry. Think about it. If you are a 40-year-old male (for example) who doesnt smoke, you pay a $1,000 annual premium for a $100,000 permanent life insurance policy.

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There really is no such thing as special over 50s life insurance. You really need to qualify like people in their twenties, thirties or forties. There really is no special plan designed for seniors that is worth your hard earned dollar.

There are companies who target older people as they know that these people are quite aware that from here on they may develop some illness that could terminate their lives. These policies really do not work because the death benefits start out very low and increase each year. You really don’t have much life insurance coverage for your dollar.

To get real you need to follow the tried and true format.

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Term insurance and permanent insurance both provide coverage in the event of the death of the insured. The difference comes in the amount you pay out in premiums. I think it important that you know why there is a difference between term insurance and permanent insurance costs.

• Term Insurance

There are several different types of policies. For the sake of this discussion you need to see term insurance for what it really is. These policies provide protection for specific periods, thus they are temporary policies.

You can buy a term policy for 1 year, 5 years, 10 years, 15 years, 20 years, 25 years, 30 years or to age 65.

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Like many financial professionals, I want couples to be at the financial planning table together. But the reality is one spouse is often the driver of financial matters in the relationship. And often, time and schedule challenges make it easier to rely on the catch-up conversations, which may not end up happening.

Talking about financial matters and what could happen if a loved one dies is difficult. But even more difficult is what might happen if you dont. A client of mine remembers asking her husband one night what she should do if he died. It was just a passing conversation. Like, ‘Should I pay off the mortgage? she said. We

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